We Help Irish Businesses Win Clients Online.
System Setter is a web design and digital growth agency based in Athboy, Co. Meath, Ireland. We build websites that rank on Google, get found by AI assistants, and turn visitors into paying customers. From €500, live in 7 to 10 days.
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Our Story
Great Businesses Were Losing Work Because of Their Website
System Setter was founded by Diarmuid Byrne in Athboy, Co. Meath. The business was built for a specific kind of client: people and businesses that are great at what they do, but are struggling to grow because the customers they could be serving simply cannot find them. They are losing work not because of price or skill, but because they have no online presence.
The agencies charging €3,000 to €10,000 were simply out of reach for most small Irish businesses. And the cheap website builders left business owners with something generic, slow, and invisible on Google.
In 2026, the way people find businesses is changing faster than most website builders can keep up with. Traditional Google search is now complemented by AI assistants like ChatGPT, Perplexity, and Google AI Overviews. Customers are asking AI tools to recommend a local plumber, accountant, or solicitor. If your business is not structured to appear in those results, you are invisible to a growing share of the people who need your services. We take a modern approach to every build, designed for where search is going as well as where it has been.
System Setter was built to close that gap. A professional, high-performance website with proper SEO and AI search optimisation built in from day one, at a price that makes sense for a small Irish business: €500 flat, live in 7 to 10 days.
€500
Flat fee, no surprises
7–10
Days from deposit to live
100%
Based and built in Ireland
€0
Hidden fees or upsells
Why System Setter
What Makes Us Different
Any agency can build a website. Not every agency builds one that ranks, loads fast, and turns visitors into enquiries, all at a price that makes sense for a small Irish business.
AI Search Optimisation Built In
Every site we build is structured to be recommended by AI assistants like ChatGPT and Perplexity, as well as ranking on traditional search engines. This is where search is going, and we build for it from day one.
One Price. No Surprises.
Our website package costs €500 flat. €100 deposit to start, €400 on handover. Hosting from €29 per month. There are no hidden extras, no post-launch invoices, and no scope creep. What we agree upfront is what you pay.
Live in 7 to 10 Days
We do not make you wait six weeks to get online. From the moment your deposit clears, the clock starts. You will have a live preview to review within days and a fully launched website within 7 to 10 working days.
Personal Service from a Real Person
You deal directly with Diarmuid, start to finish. No account managers, no offshore teams, no handoffs. If something needs to change, you call or message and it gets done. We treat every project as if it were our own business.
Built for How People Search in 2026
Search is changing. AI assistants are now recommending local businesses, and Google AI Overviews are reshaping results pages. Businesses that are not structured for this new reality are losing ground. We build every site with the future in mind: proper schema markup, entity signals, and structured content that makes your business visible wherever your next client is searching.
The Person Behind It
Based in Meath. Built for Ireland.
My name is Diarmuid Byrne. I run System Setter from Athboy, Co. Meath. When you work with System Setter, you deal directly with me from the first call to the day your site goes live. There are no account managers, no offshore teams, and no one who does not know your project inside out.
I built this business to serve Irish small business owners who deserve a professional online presence without paying agency prices. Every site I build gets the same attention I would give to my own business, because your reputation online is just as important as the quality of the work you deliver.
If you want to talk through what you need, even if you are not quite sure yet, book a free call. No pressure, no pitch, just a straight conversation about what would actually help your business.
Diarmuid Byrne
Founder, System Setter
Athboy, Co. Meath, Ireland
Ready to Get Started
Let Us Build Something You Are Proud Of
Book a free 20-minute call. We will talk through what your business needs and get a plan together that gets you online fast.