Frequently Asked Questions
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15 answers covering pricing, process, SEO, hosting, and everything in between. Still have a question? Just call us.
All frequently asked questions
1 Pricing
How much does a website cost from System Setter?
One flat fee of €500. That is €100 deposit to start the project and €400 on handover when the site goes live. There are no hidden fees, no monthly retainers for the build, and no surprises on the invoice.
What is included in the €500?
Everything your business needs to compete online: a custom multi-page website design, mobile-first responsive build, on-page SEO foundations (title tags, meta descriptions, schema markup), AI search optimisation, a Google Business Profile setup guide, a working contact form, Cloudflare hosting setup, and 2 rounds of revisions. The site is live within 7 to 10 working days.
Are there any hidden costs I should know about?
No. The €500 covers the complete website build. After launch, your only ongoing cost is hosting if you choose to use our plan at €29 per month. You can also host the site yourself using any provider you prefer at no additional cost from us.
2 Process and Timeline
How long does it take to build my website?
From the day your deposit clears, you will have a live website within 7 to 10 working days. We work to a clear timeline: deposit, kickoff call, design and build, your review and approval, revisions if needed, and launch. We know your business cannot wait and we deliver on that commitment.
What do I need to provide to get started?
Very little. We handle the copywriting and design. It helps if you can tell us: your business name and contact details, the services you offer, your service area, and any photos you have of your work or team. If you do not have photos, we design around that using professional visual elements.
How many revisions are included?
Two full rounds of revisions are included before launch. You review a live preview of your site and send us your feedback. We implement your changes and you review again. Two rounds covers the vast majority of builds. After launch, minor content updates are covered under the hosting plan. Larger changes are quoted separately.
What happens after my website goes live?
We handle all website updates for you. If you are on our hosting plan (€29 per month), small changes each month are included: just tell us what you need and we sort it for you, usually within one business day. Larger changes such as new pages or a significant redesign are quoted separately at a fair rate. Your hosting also covers SSL renewal, security monitoring, and monthly backups.
3 SEO and AI Search
Will my website show up on Google?
Yes. Every site we build includes the technical SEO foundations that help Google find and rank your site: keyword-targeted title tags, meta descriptions, heading structure, schema markup, image optimisation, and fast load times. SEO is built in from day one, not treated as an afterthought. It is worth noting that Google ranking is not an instant thing: new sites typically take 3 to 6 months to build meaningful organic traffic. But we do everything right from day one to give your website the best possible chance to succeed.
What is AI search optimisation and why does it matter?
AI search optimisation means structuring your website content so AI assistants like ChatGPT, Perplexity, and Google AI Overviews recommend your business when people ask for services in your area. A growing share of searches now happen through AI tools. We build in the structured content, FAQ markup, and entity signals that make your business visible in these results.
How long does it take to rank on Google?
SEO takes time. New sites typically start seeing meaningful organic traffic within 3 to 6 months, with rankings improving over the first year. We set the correct technical foundations from day one so that growth happens as fast as possible. Local searches (your town or county) can rank faster than national terms.
4 Hosting and Domain
What does the €29 per month hosting plan include?
Fast Cloudflare hosting on a global CDN, SSL certificate, security monitoring, monthly backup, and priority email support. Your site will load quickly anywhere in Ireland and you will never have to worry about renewals, security patches, or backups.
Do I need to buy my own domain name?
If you already have a domain, we will connect it to your new site. If you need a domain, we will advise you on where to register it (typically €10 to €20 per year through Cloudflare or a registrar of your choice). The domain registration cost is separate from the €500 build fee.
Is hosting mandatory after the build?
No. Once we hand over your finished site, you are free to host it anywhere you like. The €29 per month plan is for clients who want us to handle everything ongoing so they can focus on running their business.
5 Industries and Google Business Profile
Do you build websites for my type of business?
We specialise in service businesses across Ireland: plumbers, electricians, builders, landscapers, accountants, solicitors, dental practices, and all trades. Our experience with these industries means we know what works, what clients search for, and how to position your business to win enquiries.
What is the Google Business Profile add-on?
For an additional €250 one-time fee, we will set up and optimise your Google Business Profile for you: verify your listing, add your services and photos, write your business description, and configure your service areas. A fully optimised GBP can significantly increase your visibility in local Google Maps results. Every website build also includes a free GBP setup guide PDF showing you how to do it yourself.
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